- Establishment of a cross border platform that leads MCNs to the Chinese market
- Aiming to go beyond MPN(Multi-Platform Network) and become a China-specialized global content Silk Road
Top Russian MCN Hustle Media(hereinafter referred to as “HMD”) has signed an exclusive agreement with China specialized cross border MCN adoba(hereinafter referred to as “adoba”) to help its creators enter the Chinese market.
Russia has the fifth largest number of Youtube users in the world, nearly twice the number of Korean users. In this market, HMD has about 400 popular creators, and their total number of Youtube subscribers reaches 290 million. HMD is developing various businesses such as hosting creator contents on other platforms to maximize their profits as well as supporting creators' Youtube activities.
This agreement coincides with the New Northern Policy that The Ministry of Unification and The Ministry of Economy and Finance of South Korea are propelling. The New Northern Policy is a strategy to strengthen economic cooperation with 14 Eurasian countries including Russia and China, and adoba is the first in the MCN industry that has conducted content cooperation with these countries.
HMD is not the first MCN to partner with adoba. adoba is helping local creators enter China by cooperating with South Korea’s leading MCNs like Sandbox Network and GlanceTV. It has also signed an exclusive agreement with Finnish MCN UptoLevel Media to help their creators enter China. Furthermore, agreements with other overseas MCNs like Vietnam’s HFL media, Japan’s UUUm and Liver are currently under discussion.
In addition to MCNs, adoba is steadily helping domestic creators enter China by closely cooperating with content production companies such as Olive Studio and TV Chosun, and government agencies such as Korea Radio Promotion Association and Seoul Business Agency.
adoba, having launched its business at the end of 2019, has removed barriers within Chinese video platforms like channel opening, authentication, operation and profit settlement and has paved creators’ path to China. Creators will own an account in their name in the Chinese video platforms, and all profits will be settled in desired currency. After entering the market, creators will be active on various Chinese platforms based on adoba’s strong Chinese platform network and channel growth hacking strategy.
Based on these strengths, adoba is currently operating more than 300 international channels on 9 major Chinese video platforms, including ByteDance's Douyin and Xigua Video, bilibili and Weibo, which is the record number of international channels in China. Chinese viewers are very much liking the creators’ videos, as the cumulative number of views of the channels on Chinese platforms is over 190 million.
Ahn Junhan, the CEO of adoba said “As a result of successfully exporting excellent domestic content by focusing on the new market of China in the single-person media industry, people from all over the globe are now looking for adoba to enter the Chinese market. Now, as the world's only China specialized cross-border MCN , we will work harder so that global creators and their contents can see the light in China."
Link to original article
https://platum.kr/archives/156441
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